Portugal's BPI, a CaixaBank group subsidiary, makes a bold move into the virtual universe with the launch of AGE Planet Craft Tycoon, a Roblox game combining financial education and sustainability for its young audience. The immersive experience unfolds in a galaxy where players strategically invest in resources to develop a sustainable planet. BPI's entry into Roblox, boasting 70 million daily users, taps into the popularity of virtual worlds, targeting younger users.
AGE Planet Craft Tycoon encourages socialization, exploration of player-created planets, and introduces financial education through a virtual bank. The game is developed in partnership with Simple Magic, an Estonian video game studio specializing in Roblox games.
Afonso Eça, BPI's executive director for innovation, emphasizes the initiative's goal to engage with the AGE brand through virtual worlds. This aligns with BPI's commitment to serving individuals up to age 25 with free, hassle-free financial services on dedicated platforms.
This move into the metaverse is part of BPI's broader strategy. Francisco Barbeira, BPI executive board member, highlights the holistic presence in the metaverse, following initiatives in immersive realities and blockchain-supported digital property transactions. BPI's metaverse journey began in 2022 with the launch of BPI VR, offering immersive banking experiences. Last month, D-VERSE, BPI's digital collectibles platform, enabled digital property transactions in Euros.
AGE Planet Craft Tycoon signifies BPI's full-scale entry into the metaverse, reinforcing its virtual presence. As the bank continues to shape the future of banking experiences in the virtual realm, the Roblox game adds another dimension to BPI's innovative journey, reaching new audiences and solidifying its position in the ever-expanding world of virtual finance.
