At work with Duena Blomstrom

4.40am starts and scheduled time for being a supermum: it’s all go for Duena Blomstrom. The Co-Founder and CEO of Emotional Banking and PeopleNotTech tells Efma’s Boris Plantier about how she juggles her busy work and home life.

Tell me a little about your background.

I stumbled into the fintech world ten years ago as one of the first employees of a tiny Icelandic start-up that went on to become an international leader in the space. I then went on to work with hundreds of banks and fintech companies, started and ran a few companies, wrote a book and changed a few slices of the world!