NewTech Friday: Plum – A holistic approach to money management

Open Finance
Q+
19/02/2021 Interview
profile picture of Victor Trokoudes

Victor Trokoudes

plum

Co-founder and CEO
Victor Trokoudes, CEO of Plum, spoke with Boris Plantier about how his company is setting Brits on a pathway to financial success with their algorithm-based savings tools.


What led to the creation of Plum?

I founded Plum in 2016 along with Alex Michael (ex TicTail). The idea for Plum came when we realized an algorithm could save money more effectively than people could themselves. So, we built a chatbot that used AI to save small, personalized amounts every few days. This grew into Plum, an app for iOS and Android used by more than 1m people in the UK.

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