Imagin: Transforming banking into a digital community

Andrea Alonso, Head of Engagement at imagin, the mobile bank by CaixaBank, elaborates on how they transform imagin's proposition into a digital community. Imagin operates with a startup-like mentality, fostering a community committed to the well-being of the planet and society. Consequently, imagin transcends the traditional notion of a bank and instead becomes a community teeming with diverse experiences, where financial products are just one element of the larger picture.

Then Andrea presents the imagin app, organized into five distinct sections, and introduces imagin's engagement territories, with a particular emphasis on imagin Planet, creating a more focused environment. Finally, she unveils imafinLAND, a virtual space within the metaverse.