GenAI dazzles but there’s plenty more AI magic to come

Digital Reinvention
15/02/2024 Article

AWS and Banco Bradesco showcased the remarkable capabilities of GenAI. But they also cautioned companies to prepare for the arrival of even more powerful AI offerings.

Close to 200 leaders from financial services firms across the world joined a Qorus online event to learn how their peers are using GenAI to boost the performance of their businesses.

Around half the leaders at the event are working at companies that have started deploying GenAI.  Others are likely to see their firms roll out GenAI applications soon. They’re looking to use GenAI’s remarkable ability to learn, communicate and generate new content to enhance tasks such as personalised recommendations, customer service and document processing.

During the event, senior representatives from Amazon Web Services (AWS) shared their insights into how financial services firms can best capitalise on the enormous potential of GenAI. And Banco Bradesco executive, Rafael Forte Araújo Cavalcanti told how the Brazilian bank is using GenAI to enhance its already impressive AI capabilities.  

The online event was hosted by the Qorus Digital Reinvention community and its partner AWS.

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