Trupanion hits landmark: Over 1 million pets insured

Insurance
24/02/2024 News

Trupanion, a leading provider of pet medical insurance, has reached a significant milestone, insuring over one million pets across North America and Continental Europe.

Boz, an Australian Cattle Dog puppy from Connecticut, became the one-millionth subscriber, joining his fur sister Maggie, the one-million-and-first subscription pet.

With consistent double-digit growth in subscription revenue and pets over the past two decades, Trupanion's core product stands out for its comprehensive coverage and direct payment to veterinarians at check-out. Recent expansions include new brands in Canada and entry into Continental Europe.

The company's success reflects the strong bond between humans and their pets and the increasing desire to protect them from unexpected accidents or illnesses. In 2022, North America's pet medical insurance category saw revenues exceed $3.5 billion, with Trupanion leading the growth.

Despite this success, pet medical insurance penetration remains low, leaving ample room for growth in Trupanion's global markets.

Margi Tooth, Trupanion's President, emphasized the growing demand for high-quality pet medical insurance, allowing pet parents to provide the best care without financial constraints. Trupanion remains dedicated to its mission of ensuring every pet receives the care they need.

Insuring over one million pets marks a significant achievement for Trupanion as it continues to expand its reach and offerings, ensuring peace of mind and financial security for pet owners worldwide.

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