Amelia Bradley and Markus Collet from Corporate Value Associates (CVA) offer their expert insights on embedded insurance in mobility. They highlight the significant changes occurring in the insurance value chain, with embeddedness being a crucial aspect.
They also note that embeddedness is not limited to insurance but extends to other value pools as well. The automobility value chain is currently transitioning towards a more integrated distribution of products.
They provide examples of various offerings that demonstrate the strong partnership approach between automotive incumbents and third-party providers to maximize embedded value capture.
