MAAF Assurances launches "Home Run" experience on Fortnite to promote road safety

Insurance
24/04/2024 News

MAAF Assurances has chosen Fortnite, one of the world's largest online gaming communities, to raise awareness among young people about road safety. With "Home Run," MAAF aims to offer young gamers a unique and entertaining experience while teaching them essential driving skills.

Digital Reinvention
06/03/2023 Study

Innovation Masters: Financial literacy for kids

In "Home Run," players embark on an adventure from a night out with friends to safely returning home. Along the way, they encounter obstacles and challenges, testing their reflexes, analytical skills, and decision-making abilities. The game serves as a reminder that in real life, there are no second chances.

Road accident prevention is a top priority for MAAF, especially among young adults aged 18-24, who are disproportionately affected. In 2023 alone, over 500 young people lost their lives in road accidents, making it the leading cause of mortality in this age group.

Fortnite is known for enhancing players' visual attention, spatial awareness, and problem-solving skills. In "Home Run," players' choices directly impact their final score and outcomes. They are exposed to the dangers of reckless driving, while also learning about alternative modes of transportation through the game.

Marielle Vo-Van Liger, Marketing and Communication Director of MAAF, explains the choice of Fortnite: "We know young people play on this platform long before they get their driver's license. The earlier the awareness of dangers occurs, the more effectively we can fight accidents. This inclusive game also develops behavioral qualities: the ability to decide, strategic thinking, visual attention... These are very valuable, both behind the wheel and in the professional world."

MAAF has been promoting road safety since 2002, with campaigns against driving under the influence of alcohol or drugs. "Home Run" represents MAAF's latest initiative, leveraging gaming to reach young audiences effectively.

Partnering with GroupM's media agency Wavemaker and its Brand Content and Brand Experience StudioM, MAAF aims to create an immersive and educational experience on Fortnite, blending gaming with road safety education.

Related news & insights

Insurance
11/11/2024 Article

Qorus Innovation in Insurance Awards 2025 now open for applications

Companies can submit their entries online until 7 February 2025 in seven categories.

Insurance
07/11/2024 News

AG2R LA MONDIALE introduces Almia, its Gen AI platform to enhance customer and employee satisfaction

Almia is a proprietary generative artificial intelligence (GenAI) platform aimed at streamlining internal processes to free up employees for higher-value...

Insurance
06/11/2024 News

AI-powered innovation transforms life insurance underwriting for BMO advisors

Developed in partnership with Microsoft’s Azure OpenAI Service, this cutting-edge tool is designed to simplify the life insurance experience, providing...

Mobility
04/11/2024 Article

AutoMobility Insights - November 2024 edition

The latest news from the automotive industry curated and commented by the experts at Corporate Value Associates (CVA).

Insurance
30/10/2024 Article

The impact of generative AI on the insurance industry

Fatih Ogun, Head of Strategy at Akbank, explores the multifaceted impacts of GenAI on the insurance sector, highlighting key use-cases...

Digital Reinvention
29/10/2024 Article

Financial Innovation Spotlight: October 2024 edition

In the sixth edition of the Financial Innovation Spotlight, we showcase five new eye-catching projects from around the world.

Insurance
29/10/2024 News

Prudential launches MedScreen+: A game-changer in digital underwriting in Hong Kong

This launch positions Prudential as the first insurer in Hong Kong to offer such a cutting-edge solution, highlighting its commitment...

Insurance
29/10/2024 News

MAPFRE and IMD partner to advance talent, training, and insurance awareness

This agreement builds on years of cooperative efforts between the two organizations, focused on strengthening educational opportunities in the insurance...