CaixaBank boosts innovation with visual thinking

Digital Reinvention
26/04/2024 News

CaixaBank is leading the charge in innovation, transforming work methodologies through its subsidiary, CaixaBank Tech, to expedite decision-making processes. One such innovative approach is visual thinking, a technique that uses drawings, graphs, diagrams, and concise texts to represent ideas, leading to more efficient decision-making.

Supported by neuroscience, which indicates that the brain processes images more effectively than words, visual thinking simplifies complex concepts, aids in synthesizing information, stimulates thinking, fosters creativity, and enhances memory.

Initially expounded by Rudolf Arnheim in his seminal work "Visual Thinking" in 1969, visual thinking asserts that "vision is the primary means of thought," emphasizing the pivotal role of visual perception in forming mental concepts.

CaixaBank Tech introduced visual thinking techniques in 2022 through its Transformation team, dedicated to fostering innovation within the company and enhancing team capabilities. These techniques have been employed in various areas, including product ideation processes, strategic project dissemination, talent attraction, and external communication.

Visual thinking has proven invaluable in analysis and decision-making, synthesizing key concepts, effectively sharing knowledge, maintaining focus, conceptualizing ideas, and organizing thoughts. Moreover, it has been instrumental in driving innovation and creativity within the organization.

Diverse Techniques

Visual thinking encompasses various techniques, all sharing a common base but implemented differently.

Sketchnoting, or visual note-taking, involves shaping a project by creating visual metaphors. Graphic recording, a form of sketchnoting, records information from live presentations, resulting in visually comprehensible images comprising drawings, labels, and shapes.

Visual maps serve as effective tools for organizing and extracting information and facilitating decision-making processes. There are various types of visual maps, including bubble maps, mind maps, concept maps, and the Ishikawa technique, which aids in problem-solving by identifying root causes.

Related news & insights

Digital Reinvention
13/06/2024 Article

Financial Innovation Spotlight: June 2024 edition

We've handpicked five new and intriguing projects that caught our attention.

12/06/2024 Video

Setle + KBC: Empowering sustainable home renovations

Thibaut Nivelles, Founder of Setle, and Peter van Hees, Innovation Manager of the Ecosystems team at KBC, discuss their successful...

12/06/2024 News

Discovery wins twice at the Qorus Innovation in Insurance Awards 2024

Discovery has claimed two top accolades at this year’s Qorus Innovation in Insurance Awards, at a ceremony in Lisbon showcasing...

12/06/2024 News

Ageas recognised for innovation in the ‘Qorus Innovation in Insurance Awards’

Four Ageas projects made it to the final rounds of this highly prestigious awards programme. From close to 300 entries...

12/06/2024 News

Generali honoured at the Qorus Innovation in Insurance Awards 2024

The Group was awarded one gold and one silver: a new achievement in Generali’s innovation journey sees the Company continuing...

Digital Reinvention
11/06/2024 Article

Banking Innovation of the Month: Intesa Sanpaolo’s smart knowledge base through GenAI digital advisor

This month’s Qorus-Infosys Banking Innovation Award goes to Intesa Sanpaolo for their Smart Knowledge Base powered by generative AI. This...

Digital Reinvention
11/06/2024 News

Revolut introduces Wealth Protection for summer travel season

Revolut, a leading global fintech, is launching Wealth Protection, a new feature aimed at safeguarding customer savings from pickpockets and...

Digital Reinvention
10/06/2024 Article

Qorus Innovation Radars: Showcasing the best of the innovation awards

These in-depth pieces showcase the winning innovations from our competitions, featuring both written content and videos.