CaixaBank boosts innovation with visual thinking

Digital Reinvention
26/04/2024 News

CaixaBank is leading the charge in innovation, transforming work methodologies through its subsidiary, CaixaBank Tech, to expedite decision-making processes. One such innovative approach is visual thinking, a technique that uses drawings, graphs, diagrams, and concise texts to represent ideas, leading to more efficient decision-making.

Supported by neuroscience, which indicates that the brain processes images more effectively than words, visual thinking simplifies complex concepts, aids in synthesizing information, stimulates thinking, fosters creativity, and enhances memory.

Initially expounded by Rudolf Arnheim in his seminal work "Visual Thinking" in 1969, visual thinking asserts that "vision is the primary means of thought," emphasizing the pivotal role of visual perception in forming mental concepts.

CaixaBank Tech introduced visual thinking techniques in 2022 through its Transformation team, dedicated to fostering innovation within the company and enhancing team capabilities. These techniques have been employed in various areas, including product ideation processes, strategic project dissemination, talent attraction, and external communication.

Visual thinking has proven invaluable in analysis and decision-making, synthesizing key concepts, effectively sharing knowledge, maintaining focus, conceptualizing ideas, and organizing thoughts. Moreover, it has been instrumental in driving innovation and creativity within the organization.

Diverse Techniques

Visual thinking encompasses various techniques, all sharing a common base but implemented differently.

Sketchnoting, or visual note-taking, involves shaping a project by creating visual metaphors. Graphic recording, a form of sketchnoting, records information from live presentations, resulting in visually comprehensible images comprising drawings, labels, and shapes.

Visual maps serve as effective tools for organizing and extracting information and facilitating decision-making processes. There are various types of visual maps, including bubble maps, mind maps, concept maps, and the Ishikawa technique, which aids in problem-solving by identifying root causes.

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