N26, a leading mobile bank, has integrated Bipi into the Perks section of its app, offering customers a €400 discount on car subscriptions when they pay with their N26 card. This collaboration marks a significant step in expanding N26’s customer benefits and highlights the growing trend of flexible car ownership solutions.
Opportunities and threats facing financial services providers in the mobility revolution
Bipi, founded in Spain in 2018, was acquired by Mobilize Financial Services (Renualt Group) in 2021. This acquisition allowed Renault to enter the car subscription market, offering an alternative to traditional car ownership. Bipi’s service provides users with a comprehensive subscription model that covers insurance, maintenance, taxes, and more, all for a monthly fee.
Bipi distinguishes itself by offering a fully digital experience and total flexibility. Customers can choose their subscription duration, ranging from one to 36 months, and have the option to switch car models at any time. This flexibility is particularly beneficial for users whose needs may change over time, such as families who might need to upgrade from a small car to an SUV.
The inclusion of Bipi in the N26 app’s Perks section enhances the app's value proposition by providing users with a practical and economical transportation solution. The €400 discount aims to make Bipi’s innovative service more accessible to N26 customers, encouraging them to explore this modern approach to car ownership.
