Smart banking, anywhere: Maybank’s new take on branches

From sleek “phygital” flagship locations to smart, mobile Pop Up booths, Maybank is transforming what physical banking means in the digital age. This article explores the bank’s latest innovations in branch strategy across Malaysia and ASEAN—designed to boost efficiency, reduce costs, and meet customers wherever they are.

01/10/2024 Perspective
Boris Plantier
Qorus Head of Awards & Content

From sleek “phygital” flagship locations to smart, mobile Pop Up booths, Maybank is transforming what physical banking means in the digital age. This article explores the bank’s latest innovations in branch strategy across Malaysia and ASEAN—designed to boost efficiency, reduce costs, and meet customers wherever they are.

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