Innovation Masters: Guerrilla banking – Physical distribution without branches

Digital Reinvention
Q+
03/05/2023 Study
profile picture of Boris Plantier

Boris Plantier

Qorus

Head of content

Guerrilla marketing is a communication strategy designed for small businesses to promote their products and services in an unconventional way with a low budget. A kind of D-system marketing that can be found in other fields such as banking distribution. Likewise, new innovative methods used by banks to maintain a physical presence without conventional branches could well be dubbed ‘guerrilla banking’.

Indeed, we know the importance of a network of agencies in the notoriety of a brand and in commercial development. This is what makes the strength of the big banks already well established on the market. Faced with these traditional players, small banks, most often online banks, have a hard time making their mark. And obviously, having a branch network is not the ideal solution for them because it implies high costs and it does not correspond to the current needs of most consumers who can carry out the majority if not all of their operations online. But giving up on the idea of launching bank branches does not mean giving up on the idea of a physical distribution network.

Smaller banks have no choice but to be creative in order to break out of the virtual world where their future customers may not see them and offer their existing customers a physical distribution network. It is the only way for them to impose themselves in the daily life of consumers.

Want to keep reading?

Become a Qorus member to get access to all our insights

Related news & insights

13/11/2024 Article

The hybrid path: Blending physical and digital channels for enhanced customer acquisition

Fatih Ogun, Head of Strategy at Akbank, delves into the mechanics of phygital integration, the benefits of such a strategy,...

13/11/2024 News

WeBank leads development of new international standard for trusted data transfer

Spearheaded by China’s digital banking leader, WeBank, this initiative aims to create the first global standard for trusted personal data...

Digital Reinvention
12/11/2024 News

JULO launches loyalty program to enhance virtual credit card experience

The initiative aims to broaden credit access in a country where credit card usage is limited to just 6% of...

Insurance
11/11/2024 Article

Qorus Innovation in Insurance Awards 2025 now open for applications

Companies can submit their entries online until 7 February 2025 in seven categories.

SME Banking
06/11/2024 News

CBA unveils CommBank Connect, a new media network to enhance customer engagement

This new venture marks the first of its kind in Australian banking, leveraging CBA’s physical and digital channels to enrich...

06/11/2024 News

EPI launches Wero, a new digital payment wallet, in France

This account-to-account instant payment service is initially available to French customers of BNP Paribas, Groupe BPCE, Crédit Agricole, Crédit Mutuel...

Digital Reinvention
05/11/2024 Interview

Forging your own challenger bank: B100

B100 is a Spanish digital bank launched by ABANCA in 2024, focusing on the concept of healthy banking. Qorus' Boris...

Digital Reinvention
04/11/2024 News

BNZ introduces new online banking lock to combat scammers

This tool allows customers to quickly lock down their online banking if they suspect unauthorized access, blocking scammers from accessing...