Bridging the gap between Retail and SME Banking

Setting the stage for the transformation of SME banking — why the “underserved middle” represents the next major opportunity for banks, and how flexibility, optionality, and modern operating models will define future winners.

13/05/2026 Study

This report explores how banks can bridge the long-standing gap between retail and SME banking by building more flexible, connected, and customer-centric operating models. As SMEs continue to evolve — from sole traders and freelancers to increasingly complex growth businesses — traditional banking structures are struggling to keep pace with their needs.

Developed in partnership with Engine by Starling, the report brings together insights from global banking leaders, industry experts, and financial institutions across Europe, the Middle East, Africa and Asia-Pacific. The findings are based on extensive discussions with the Qorus community, including executive interviews, steering committees, roundtables, and collaborative workshops focused on the future of SME banking.

The report examines how banks can rethink segmentation, modernise customer journeys, transform relationship management, and build future-ready digital foundations capable of supporting growth, innovation, and changing customer expectations.

As customer expectations continue to evolve and challenger models reshape the market, the opportunity for banks is clear: those that embrace flexibility, modern technology, and customer-centric design will be best positioned to lead the future of SME banking. This report provides practical insights, real-world examples, and strategic perspectives to help banks navigate that transformation with confidence.
 
 
 

The report explores four key themes:

The Strategic Gap

Rethinking segmentation, breaking down silos, and creating unified operating models

The Customer Experience Bridge

Delivering seamless onboarding and connected retail-SME experiences

Transforming Relationship Management

Balancing digital efficiency with human support and “phygital” engagement

Digital Tools & Foundations for Growth

Building modern data foundations, enabling innovation, and unlocking long-term optionality

Download your study now

SME Banking community

With Qorus memberships, you gain access to exclusive innovation best practices and tailored matchmaking opportunities with executives who share your challenges.

Related Content