The impact of generative AI on the insurance industry

Fatih Ogun, Head of Strategy at Akbank, explores the multifaceted impacts of GenAI on the insurance sector, highlighting key use-cases and examples to underscore its transformative potential.

30/10/2024 Perspective
Fatih Öğün
Akbank Senior Vice President, Head of Strategy

Fatih Ogun, Head of Strategy at Akbank, explores the multifaceted impacts of GenAI on the insurance sector, highlighting key use-cases and examples to underscore its transformative potential.


The insurance sector, traditionally rooted in risk assessment and management, stands on the brink of a significant transformation driven by the advent of generative AI (GenAI). This technology, with its ability to analyze vast datasets and generate predictive models, is set to redefine the competitive landscape of the industry. GenAI is not just an incremental advancement in technology; it represents a paradigm shift in how insurers approach everything from customer service to risk assessment and policy pricing. 

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