The shift from branches to bots in Turkish banking
Meral Ahu Karageyim, senior researcher at Bogazici University Center for Applied Research in Finance (CARF), in collaboration with her co-author Dr. Serdar Durmuşoğlu, Instructor at Shanghai Normal University, conducted a research study within the Turkish retail banking sector. Their work culminated in the publication of a notable academic article titled ‘Relationship Marketing Challenges in the Turkish Banking Industry: An Exploratory Study’ in the International Journal of Bank Marketing. She tells Qorus’ Boris Plantier more about it.
Meral Ahu Karageyim, senior researcher at Bogazici University Center for Applied Research in Finance (CARF), in collaboration with her co-author Dr. Serdar Durmuşoğlu, Instructor at Shanghai Normal University, conducted a research study within the Turkish retail banking sector. Their work culminated in the publication of a notable academic article titled ‘Relationship Marketing Challenges in the Turkish Banking Industry: An Exploratory Study’ in the International Journal of Bank Marketing. She tells Qorus’ Boris Plantier more about it.
Digital Reinvention community
With Qorus memberships, you gain access to exclusive innovation best practices and tailored matchmaking opportunities with executives who share your challenges.