April Rudin, founder and president of The Rudin Group, is widely acknowledged as a top marketing strategist for the financial services and wealth management sectors. Here she tells Efma’s Boris Plantier about her past and explains what she enjoys inside and outside of work.
Tell me a little about your background.
I was the original "millennial girl" hired by Kelly Services to solve the technology problem brought on by the Wang Word Processor and IBM PC's replacing typewriters. Fast-forward (well, not so fast) but 20 years later, I worked in family office and U/HNW before starting my own financial services marketing firm, The Rudin Group, over 10 years ago.
