At work with Astrid Quenum

According to Astrid Quenum, the chief digital officer at MGEN Group, true success comes when you become obsessed with the customer. She tells Efma’s Boris Plantier why. 

Please tell me a little about your background.

I graduated from one of France’s top-ranking business schools Essec and pursued a path that has given me experience in consulting, entrepreneurship and marketing with a strong focus on digital projects and marketing.

After several years in consulting firms, I founded an e-commerce startup. It was a revelation that digital marketing was a true passion of mine! After four years, I sold the company and joined a hightech B2C Merchant as marketing director. I then became chief digital officer at insurance and health company, the MGEN Group, heading the digital department that I created.