Entirely Online Purchasing Process for Term Life Insurance Qorus Innovation in Insurance Awards 2016 - Winner
Digital & Omni channel distributionKeyword
Life insurance, Nominated
Innovation presentation
Haven Life offers the only solution for buying medically underwritten term life insurance entirely online. We’ve transformed a typically time-consuming and confusing process into one that’s easier, faster and just plain better. When users apply online for a Haven Term* policy, they can receive an immediate decision on their application and start coverage that day. We believe consumers should be in the driver's seat of their buying decision. Because of this, we offer: • A straightforward, user-friendly life insurance calculator • A policy optimized for an online application and approval process • Three tiers of coverage options, based on personal preferences and financial situation • Price comparisons to life insurance policies issued by top life insurers • Live chat with customer service representatives to assist during the application process • Educational resources for purchasing term life insurance No other life insurer offers an entirely online option for buying a medically underwritten term life insurance policy online. Term life insurance policies that can be purchased online are simplified issue policies, which are significantly less affordable than the Haven Term policy. This is because simplified policy issuers have eliminated the medical underwriting, which allows for a more accurate prediction of risk. The Haven Term policy was designed from the ground up to be optimized for online approval. Our sophisticated underwriting algorithms are able to process in real-time application data including users’ personal medical history, driving record and more. Currently, Haven Term is available to Massachusetts residents only. We’ll be expanding to additional states in the next month.
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