KBC Life Experience and Life Solutions Qorus-NTT DATA Innovation in Insurance Awards 2026

1. Concept and objectives This project brings together two innovative KBC life insurance solutions - KBC Life Experience and KBC Life Solutions - each designed to offer clients long term financial flexibility, transparency, and digital convenience. KBC Life Experience is a ‘branch 21’ life insurance product with multiple fixed term investment options and guaranteed interest per deposit. Clients can continuously invest and reinvest under a single umbrella contract without an end date. KBC Life Solutions is a ‘branch 23’ umbrella insurance contract combining both open ended funds and structured funds with capital protection and fixed maturity. It offers full flexibility to switch, reinvest, and diversify within one contract. Together, these solutions aim to help clients invest safely or dynamically, based on their personal needs, through a seamless and tax efficient framework.

2. Reasons behind the projects Both initiatives originated from shifts in client expectations and market conditions: Life Experience emerged from a period of low/negative interest rates, where clients needed the ability to choose the optimal investment horizon based on the yield curve. Life Solutions was inspired by the increasing demand for combining open funds and structured funds with capital protection in one integrated contract, simplifying administration and creating investment efficiency.

3. State of competition Both products are unique in the Belgian market: Life Experience offers multiple daily accessible fixed term options within a single branch 21 umbrella contract - no comparable product exists nationally or internationally. Life Solutions is the only product allowing both open funds and structured capital protected funds to coexist under one life insurance contract of indefinite duration. This positions KBC as a pioneer in insurance based investment structuring.

4. Sources of inspiration Life Experience was inspired by the success of simple, secure fixed rate instruments and the need to let clients optimize their investment timing without repeated taxation. Life Solutions was driven by behavioural insights: clients prefer one integrated contract for all investment strategies, allowing easy fund switches and consolidated wealth management.

5. Departments Involved The projects involve a broad ecosystem within KBC, including: Product development for branch 21 and branch 23 innovations, Distribution networks across retail banking, private banking, and insurance agents, KBC/CBC Live service teams for remote advice, Digital teams (KBC Mobile, KBC Touch, and Kate) enabling full digital onboarding and follow up.

6. Main results so far Life Experience: successfully relaunched commercially in March 2024 with an expanded range of investment durations and strong client adoption across digital and physical channels. Life Solutions: Since June 2024, six structured funds have already been launched, collectively generating about €500 million in premiums in the past year alone and contributing to tens of thousands of active contracts. These results demonstrate robust market demand and strong customer engagement in both products.

Extra information about ‘branch 21 and branch 23’: Branch 21 is a capital protected life insurance product that offers a guaranteed return (often with a possible profit sharing bonus). Your invested capital is safeguarded, and the insurer bears the investment risk. It’s mainly used for safe, long term savings Branch 23 is a life insurance product linked to investment funds. There is no guaranteed return, and the value depends on the performance of the selected funds. The investor bears the risk, with the potential for higher returns over the long term.