KBC offers a fully Digital Life Insurance Solution with personalized advice Qorus-NTT DATA Innovation in Insurance Awards 2026

Concept & Objectives We deliver an end to end digital death insurance journey that combines awareness → advice → pricing → medical acceptance → instant policy issuance, available across all channels (KBC/CBC Mobile & Touch, bank branches, KBC Live, and insurance agents). The goals are to (1) make a sensitive topic approachable, (2) tailor cover to each family’s needs, and (3) close fully digitally with speed and clarity.

Reasons Behind Awareness gap: many customers underestimate the financial impact of premature death; our internal calculation-tool and educational pages visualize the household cashflow impact and why cover matters. Advice + affordability: we provide a personalized capital recommendation and a dynamic, risk based premium, shown instantly and price locked for 30 days (subject to medical acceptance), ensuring fairness and time to decide. Frictionless experience: an end to end digital process (incl. medical acceptance) approves >80% of applications automatically, enabling instant signature and immediate cover.

State of Competition We believe the Belgian market lacks a comparable solution that combines end to end digital simulation with advice, personalized pricing, and a fully digital registration including automated medical acceptance at this level of automation; this differentiator is central to our entry.

Sources of Inspiration Omnichannel, digital first with human touch: this has been KBC’s strategic direction for years; we extend it to a traditionally sensitive product so customers can protect their families quickly, with expert help on hand when wanted. Dynamic pricing & customer rewards: applying dynamic pricing to match risk/behavior and integrating Kate Coin for engagement/cashback reflect our broader innovation and customer driven strategy. driven customer strategy.

Departments / Teams Involved The initiative is cross functional, spanning digital channels (Mobile/Touch), product & pricing, underwriting/medical acceptance, and distribution (KBC Live, bank branches, insurance agents), with Kate supporting the experience and outreach.

Main Results So Far Go live milestone: first fully digital contract recorded 29/11/2024. E2E capability in production: digital simulation with capital advice, dynamic pricing, 30 day price lock, automated medical acceptance with >80% instant approvals, instant e signature and immediate coverage. Omnichannel availability: active across KBC/CBC Mobile & Touch, KBC Live, bank branches, and insurance agents; customers can pause/resume and get assistance from Kate at any point. Engagement feature released: Kate Coins integrated into the digital flow for selected customers to reward policy sign ups.

Forward Look / Target With digitization and higher insured capitals, we aim to scale materially - toward ~10,000 policies per year - as awareness and conversion improve.