Submitted by

Bradesco Seguros

Premium
04/02/2025 Insurance Innovation
Digital Protection Insurance shields users from financial losses due to unauthorized mobile banking transactions, ensuring robust security and peace of mind.
Innovation details
Country
Brazil
Category
Product & Service Innovation
Keyword
Customer experience, Customer service, Insurance, Payments
Business Line
Commercial Insurance
Distribution Channel
Online / Direct

Innovation presentation

Digital Protection Insurance is a pioneering product designed to enhance the security of financial transactions conducted via mobile banking apps. The primary objective is to protect users from financial losses due to unauthorized transactions, such as those resulting from theft, fraud, or coercion. This initiative was driven by the increasing prevalence of digital transactions and the corresponding rise in cyber threats.

The competitive landscape for such insurance products was minimal at the time of launch in 2021, making this a disruptive innovation. The project was inspired by real customer incidents involving unauthorized transactions and aimed to fill a significant market gap. Key departments involved in the development include IT, R&D, and customer service, ensuring a comprehensive approach to security and user experience. To date, the product has achieved notable success, with a growing customer base and positive feedback.

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