Digital Protection Insurance Qorus-NTT DATA Innovation in Insurance Awards 2025 - Winner
BrazilCategory
Product & Service InnovationKeyword
Customer experience, Customer service, Insurance, PaymentsBusiness Line
Commercial InsuranceDistribution Channel
Online / Direct
Innovation presentation
Digital Protection Insurance is a pioneering product designed to enhance the security of financial transactions conducted via mobile banking apps. The primary objective is to protect users from financial losses due to unauthorized transactions, such as those resulting from theft, fraud, or coercion. This initiative was driven by the increasing prevalence of digital transactions and the corresponding rise in cyber threats.
The competitive landscape for such insurance products was minimal at the time of launch in 2021, making this a disruptive innovation. The project was inspired by real customer incidents involving unauthorized transactions and aimed to fill a significant market gap. Key departments involved in the development include IT, R&D, and customer service, ensuring a comprehensive approach to security and user experience. To date, the product has achieved notable success, with a growing customer base and positive feedback.
Interested in learning more?
Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.