Empresarial PME & MEI Qorus-NTT DATA Innovation in Insurance Awards 2025

Submitted by

Bradesco Seguros

Premium

21/02/2025 Insurance Innovation

PME & MEI offers affordable, sustainable insurance for small businesses, promoting financial inclusion and operational continuity. It includes a free ecological disposal service, reinforcing the commitment to sustainability.

Innovation details

Country
BrazilCategory
Product & Service InnovationKeyword
Business insurance, Customer service, Insurance, ESG & SustainabilityBusiness Line
Commercial InsuranceDistribution Channel
Partners

Innovation presentation

This product was developed to serve SMEs and micro-entrepreneurs (MEI), often excluded from traditional insurance. It focuses on accessibility, sustainability, and financial inclusion, offering essential coverage and a free ecological disposal service. Key departments involved include Product Development, Marketing, Sustainability, and Customer Support. Early results indicate strong customer interest and positive environmental impact.

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