Igloo deepens its insurance value chain digitalisation by expanding into B2C, via www.igloo.co.id. Qorus-NTT DATA Innovation in Insurance Awards 2025

Igloo.co.id is Igloo’s first direct-to-consumer platform launched in Indonesia, offering a seamless and transparent way for consumers to discover, compare, and buy insurance products from leading providers such as Zurich, Sompo, SinarMas, and Oona. The platform addresses unmet needs in Indonesia’s insurance market, where penetration remains low at 2.7%. By offering affordable, lifestyle-oriented microinsurance products with clear coverage details, Igloo aims to shift perceptions of insurance from a burden to a necessity. The platform provides users with intuitive tools like Fast Quotes, Buy-Now-Upload-Later, and Claims Support, making it easier for Indonesia's young, tech-savvy population to embrace insurance. The project has been fueled by Igloo's strong network, extensive expertise, and a clear objective to deepen insurance penetration and enhance inclusion. Following the success of Igloo’s B2B2C and business-to-agent models, Igloo.co.id leverages data, technology, and personalized microinsurance options to provide affordable and accessible coverage. The platform’s innovation lies in addressing the challenges of Indonesia's low insurance literacy, offering a simplified, empathetic experience that builds trust among consumers. Over the past 12 months, the platform has shown remarkable growth, achieving a 10x increase in policies sold, a 13x increase in Gross Written Premiums, and a 50% reduction in customer acquisition costs. for 11 seconds Igloo’s new direct-to-consumer platform, igloo.co.id, is an award-winning insurtech innovation designed to simplify how Indonesians discover, compare, and purchase tailored microinsurance. Launched as our first B2C initiative, the platform builds on the success of our embedded insurance and business-to-agent models, addressing the country’s low 2.7% insurance penetration. Drawing inspiration from fintech and digital transformation trends, our project leverages insights from top insurers—such as Zurich, Sompo, SinarMas, and Oona—to deliver transparency and affordability. This collaborative effort involved our product, technology, marketing, and customer support teams, all focused on transforming the insurance value chain.

In just 12 months, igloo.co.id has achieved a 10x increase in policies sold and a 13x growth in Gross Written Premiums, all while reducing customer acquisition costs by 50%. Key features like Fast Quotes, Buy-Now-Upload-Later, and robust Claims Support have distinguished our platform in a competitive market, offering clear coverage details and multi-channel support. These impressive results validate our mission to make insurance accessible, reliable, and customer-centric for digital consumers in Indonesia.