Bradesco's Decentralized Digital Identity Qorus-Infosys Finacle Banking Innovation Awards 2025 - Winner

Bradesco's Decentralized Digital Identity is an innovative solution that allows customers to control, share and manage their personal data securely, quickly and transparently, eliminating the need for multiple registrations and passwords on different platforms. Using blockchain technology, the solution guarantees security, immutability and reliability in digital transactions. The main objective is to simplify and speed up the authentication and digital onboarding processes, increase customer autonomy over their data, reduce fraud, and create an interoperable ecosystem aligned with international standards, offering a fluid and personalized experience. This innovation brings a significant competitive advantage by being the first decentralized digital identity solution in the Brazilian financial market, promoting a simpler, faster and safer journey, with the potential to reach up to 71 million customers. The project was motivated by the need to modernize digital authentication, increase data security and privacy, reduce operating costs and open up new business opportunities. For its implementation, Bradesco involved several areas, such as information technology, security, customer experience, product, legal and external partners specialized in blockchain. The results are already visible in the MVP launched for credit card onboarding, which reduced the process time from 17 to 4 minutes, increased conversion by up to four times and significantly improved security and usability. The project is monitored by metrics such as credential consumption, interactions with partners, conversion rate and active users, and generates positive impacts both for customers, with greater autonomy and ease, and for the bank, with improved governance and operational efficiency.