Fluye: Digital Action for Living Rivers Qorus-Infosys Finacle Banking Innovation Awards 2025- Nominated

Fluye addresses one of today’s most urgent ecological challenges: the restoration of rivers and watersheds—ecosystems vital to ocean health and climate resilience, yet often overlooked and slow to recover.

Anchored in three bold goals—removing over 252,000 kg of waste, replanting 2,000+ native aquatic plants, and engaging 600+ volunteers—Fluye is both technically ambitious and deeply inclusive.

At its core is a unique proposition: users power change through everyday banking. When someone brings their salary to imagin, it triggers clean-up actions in a nearby river. Through the app, users can track progress, discover their local river, and join volunteer efforts—creating a seamless loop where digital engagement becomes environmental impact.

Fluye is built on the metaphor of flow: just as clean water must move to sustain life, ideas, actions, and people must flow to spark transformation. This idea comes alive through emotional storytelling powered by technology and AI—from geo-personalized impact dashboards to a branded dance film where human movement symbolizes ecological healing and community reconnection.

Cross-functional teams—spanning sustainability, tech, data, marketing, and partnerships—co-lead the project alongside local environmental experts and waste managers. Each river action is launched locally and amplified nationally, fully aligned with imagin’s mission to generate purposeful, measurable impact through digital banking.