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07/01/2026 Insurance Innovation
Provide industry leading property and casualty insurance solutions to our brokers partners with a commitment to best in class customer experience. To be the simply necessary insurance partner for all Canadian brokers
Innovation details
Country
Canada
Category
Social, Sustainable & Responsible
Keyword
Home insurance, Mortgage, Embedded finance & Super apps
Business Line
Home Insurance
Distribution Channel
Brokers

Innovation presentation

Simplinsur is a purpose-built insurance innovation designed exclusively for the mortgage broker ecosystem. It is founded on a simple but powerful insight: conversations about homeownership and protection should begin with the professional providing the funding advice.

Mortgage brokers are uniquely positioned at the most critical financial moment in a client’s life—the purchase, renewal, or refinancing of a home. Simplinsur leverages this moment of trust to embed insurance protection directly into the mortgage conversation, ensuring clients are better protected while preserving a seamless, advice-led experience.

Exclusively available to M3 mortgage brokers, Simplinsur enables brokers to help clients protect their most valuable assets—their home and their family—through a model that aligns education, timing, and trust.

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