Qorus Banking Innovation Awards 2014 - Winner

Zagrebacka banka – the first 100 years, safety and trust since 1914

Submitted by
premium
Q+
11/09/2014 Banking Innovation

About

Innovation presentation

This year Zagrebacka banka, a member of UniCredit group, is celebrating its 100th birthday and wants to remind the public that it has been and will continue to be the best guardian of our belongings, even during a recession.

Zagrebacka banka has created a successful brand campaign and opened Time Vault for Croatian citizens – its own time capsule that will safeguard items and possessions for the next 100 years.

People were invited to leave something in the vault. Things could be sent via post, brought in personally or simply uploaded to the microsite (photos). The Time Vault microsite is the digital extension of the physical vault.

Each item in the gallery tells a personal story. Some are a reminder of a significant moment in life, some are a message for the generation to come, and some are just plain fun. The vault will safeguard thousands of stories for the future.

Zagrebacka banka has collected more than 4,500 items. The Time Vault has been locked and the timer has been activated. To be continued in 2114…

Uniqueness of the project

All citizens in Croatia, regardless of whether they are Zagrebacka banka clients or not, were invited to participate in the campaign. They were invited to bring their belongings in person but also send them virtually, such as by uploading their photos via the microsite vremenskitrezor.hr.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related innovations

17/04/2024 Insurance Innovation

AkVerse

As Aksigorta, we aim to use innovative and advanced technologies to increase brand awareness, create new market opportunities, improve services...

17/04/2024 Insurance Innovation

Executive Master «Futuro Agente»

The Executive Master Futuro Agente is an innovative program dedicated to Generali's new Agents, designed to prepare them to face...

16/04/2024 Insurance Innovation

Vox.IA

Covéa is a European leader in insurance and reinsurance : leader in property and liability in France and the 10th...

12/04/2024 Insurance Innovation

Histórias Seguras - Safe Stories

The Grupo Ageas Portugal aimed to humanize the insurance industry by sharing real-life stories of individuals who received support during...

Related news & insights

12/12/2023 News

Itaú Unibanco fights fake news about the bank with #ÉFake platform

#ÉFake platform facilitates swift communication through instant messaging and email channels.

Digital Reinvention
14/10/2023 News

Jordan's Housing Bank ventures into the metaverse

Housing Bank's Metaverse presence will be accessible through two widely recognized platforms: Decentraland and Spatial.