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10/09/2014 Banking Innovation

About

Allianz’ products are promoted by picturing in a humoristic way the need to underwrite reliable insurances

Innovation presentation

Allianz Real Life is a unique digital platform that guides its customers – in an interactive way – through whimsical real-life situations, randomly captured by Google Street View, which could happen to them. This innovation promotes Allianz products throughout the world by stressing the importance of having insurance to cover car breakdowns, broken windows, lost keys and so on. For every problem, Allianz has a solution!

With Allianz Real Life, Allianz wishes to improve client relationships and remain relevant in today’s digital world. Through this futuristic experience, Allianz is proving it’s a modern brand that is taking a different approach to selling its insurance solutions.

By helping people identify with street-view situations, Allianz Real Life is showing that insurance is a day-to-day necessity. Since its launch, more than 12,000 visitors and 11,200 users have been on the site.

Uniqueness of the project

Allianz Real Life shows real-life situations on the famous Google Street View platform that customers can relate to.

Customers can also be part of Allianz Real Life by sending Allianz (via Twitter and Facebook) their very own pictures or funny Street View situations they may have found on the internet themselves.

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