Allianz Trade pay, a digital-first payment solution for B2B e-commerce Qorus-NTT DATA Innovation in Insurance Awards 2025
FranceCategory
Product & Service InnovationKeyword
Cybersecurity & Authentication, Automation, Claims management, Payments, Beyond financial services & ecosystems, Data, Business insurance, Open Finance & New FS players, Digital channels & Omnichannels, Insurance, Transformation, Customer service, Customer experience, Customer acquisition & loyalty, Risk management, Underwriting, BancassuranceBusiness Line
Commercial InsuranceDistribution Channel
Online / Direct, Partners
Innovation presentation
In the rapidly evolving landscape of B2B commerce, Allianz Trade pay emerges as a game-changer, addressing the need for streamlined, secure, and flexible payment solutions. Traditionally, B2B transactions relied on cumbersome processes like invoices and bank transfers. However, with the advent of Buy Now, Pay Later (BNPL) solutions, businesses can now purchase goods and services digitally, benefiting from deferred payments without burdensome Know Your Customer (KYC) processes. This innovation empowers companies to manage cash flow more effectively, particularly during economic uncertainty, and allows suppliers to forge stronger customer relationships by offering optimal payment options. Allianz Trade is more than a payment solution; it’s a suite of services tailored for B2B e-commerce. It includes trade credit insurance protection, a robust fraud prevention module, a digital buyer onboarding solution, and instant financing options through our trusted financial institution partners. This combination brings simplicity, security, flexibility, and competitiveness to the e-commerce ecosystem, making it easier than ever for businesses to thrive. - Concepts and objectives: Allianz Trade pay innovatively combines a payment solution with e-commerce credit insurance, enabling B2B e-merchants to integrate an all-in-one payment solution. This allows us to offer real-time credit terms while safeguarding transactions against customer non-payment risks. The API-based solution is easily integrated into any e-commerce platform without disrupting user experience, making it accessible on leading CMS platforms like Shopify, Prestashop, Mirakl, and Izberg. - Reasons behind the innovation: The B2B online sales market is witnessing sharp growth, with a 17% annual compound growth forecast this decade. As 35% of mid-large businesses' sales shift online, offering flexible payment options becomes essential for competitiveness. The global B2B BNPL market reached $14 billion in transactions in 2023, driven by demand for flexible credit solutions. With projections indicating a 106% growth in the overall BNPL market by 2028, the need for robust risk management strategies is paramount. - Innovative solutions: 1. Buyer onboarding solution: This module supports e-merchants in their Know Your Business (KYB) process by verifying buyer identities through open-banking technologies and Allianz Trade’s extensive database, which contains information on over 83 million companies worldwide. 2. Fraud risk insurance: This service enhances security by protecting e-merchants against financial losses from identity theft by fraudulent parties impersonating legitimate companies. 3. Simple CMS Plugin: The solutions are easy to implement; companies using a CMS can activate them by adding a plugin to their B2B e-commerce platform's source code. - Departments involved: The development and deployment of Allianz Trade pay involve collaboration across various departments, including Transformation, Sales, Marketing, Credit Intelligence, Operations, and Legal. - Results so far: We have onboarded over 1500 sellers onto Allianz Trade pay, demonstrating the strong demand and effectiveness of our solution. We have also established strategic partnerships with numerous BNPL platforms and marketplaces worldwide, including TreviPay (US), Payever (Germany), Muse (UK), LUNDI MATIN (France), Second (France), Santander (Global), Two (Global), BuenoMoney (APAC), and OroCommerce (Europe). These collaborations highlight our commitment to fostering a global ecosystem of innovation and further cement our position as a leader in the B2B payment landscape. By partnering with Allianz Trade, businesses can confidently offer deferred payments while safeguarding against non-payment risks. Our tailored e-commerce credit insurance solutions help protect cash flow, secure transactions, and maintain strong customer relationships, driving growth in the dynamic B2B landscape. Allianz Trade pay is not just a payment solution; it's a strategic tool for future-ready businesses.
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