Qorus Banking Innovation Awards 2014 - Winner

Floating Branch (the Voyager V boat)

Submitted by
10/09/2014 Banking Innovation

About

The Voyager V is a bank branch on a boat, serving communities living along the River Solimões to ensure banking inclusion and deliver financial education.

Innovation presentation

Bradesco has introduced its second floating branch on the River Solimões. The new boat will serve about 50 riverine communities and 11 villages, travelling around 1,600km between Manaus and Tabatinga. The bank introduced its first floating branch service in 2009.

“The present boat makes two trips per month and reaches communities every 7 to 15 days. With the new boat – Voyager V – the bank will be with the communities every seven to eight days”, says Josué Augusto Pancini, vice president of Bradesco.

Since the bank launched its floating branch operations, more than 35,000 current and savings accounts have been opened and 4.5 million banking transactions have been performed.

Bradesco believes in financial inclusion as a way to help low-income people gain access to the financial system and credit, and drive the regional economy. Successful financial inclusion is based on the following: strong presence in the country, financial education actions, and inclusive products and services.

Uniqueness of the project

The river branch is a unique way of providing banking products and services to remote communities. The bank goes to the client, no matter where they are, and is able to reach communities in the hidden corners of the Amazon region.

In-Depth Analysis

The Reason Behind

Due to the great difficulties involved serving communities along the banks of the River Solimões, many people did not have access to financial services. Bradesco’s frequent presence in these places has provided the local population with convenient access to banking products and services, and financial education.

Results

More than 35,000 current and savings account have been opened and 4.5 million bank transactions have been performed so far.

Key Dates

  • Launch date 10 June 2014

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