Qorus Banking Innovation Awards 2014 - Winner

Floating Branch (the Voyager V boat)

Submitted by
10/09/2014 Banking Innovation

About

The Voyager V is a bank branch on a boat, serving communities living along the River Solimões to ensure banking inclusion and deliver financial education.

Innovation presentation

Bradesco has introduced its second floating branch on the River Solimões. The new boat will serve about 50 riverine communities and 11 villages, travelling around 1,600km between Manaus and Tabatinga. The bank introduced its first floating branch service in 2009.

“The present boat makes two trips per month and reaches communities every 7 to 15 days. With the new boat – Voyager V – the bank will be with the communities every seven to eight days”, says Josué Augusto Pancini, vice president of Bradesco.

Since the bank launched its floating branch operations, more than 35,000 current and savings accounts have been opened and 4.5 million banking transactions have been performed.

Bradesco believes in financial inclusion as a way to help low-income people gain access to the financial system and credit, and drive the regional economy. Successful financial inclusion is based on the following: strong presence in the country, financial education actions, and inclusive products and services.

Uniqueness of the project

The river branch is a unique way of providing banking products and services to remote communities. The bank goes to the client, no matter where they are, and is able to reach communities in the hidden corners of the Amazon region.

In-Depth Analysis

The Reason Behind

Due to the great difficulties involved serving communities along the banks of the River Solimões, many people did not have access to financial services. Bradesco’s frequent presence in these places has provided the local population with convenient access to banking products and services, and financial education.

Results

More than 35,000 current and savings account have been opened and 4.5 million bank transactions have been performed so far.

Key Dates

  • Launch date 10 June 2014

Interested in learning more? Speak to Boris, Qorus's Content Lead

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.
Contact us

Related innovations

17/04/2024 Insurance Innovation

Insurance Agency Mobile Platform- Sales Force Mobile Experience Design

A mobile application for insurance agents that has been designed specifically for use while "on the go". All functionalities has...

17/04/2024 Insurance Innovation

Connect Program - Agents' digital fingerprint

Empowering Agents, Transforming Insurance: Ageas Digital Edge equips agencies with a set of assets and services to boost their digital...

12/04/2024 Insurance Innovation

QCarCode- offline motor insurance sales made digital

The QCarCode embeds motor insurance fully in the traditional vehicle purchase process at dealerships. You order a car, scan your...

12/04/2024 Insurance Innovation

AgencyZoom

AgencyZoom, powered by Vertafore, is a purpose-built sales, marketing, and service automation tool for insurance agencies.  AgencyZoom enables insurance agencies...

Related news & insights

01/05/2024 News

AIA Singapore launches wealth centre for high-net-worth clients

With Asia's affluent population expected to grow by 61 percent to reach 28.2 million individuals by 2026, compared to 17.5...

24/04/2024 News

CaixaBank Private Banking opens exclusive center in Barcelona

With over €10,300 million in global assets set to be managed from this location, approximately 80 specialists will provide independent...

Digital Reinvention
29/03/2024 Article

South African banks offer passport and smart ID delivery

This collaborative effort between the government and major banking institutions seeks to streamline administrative processes, allowing individuals to apply for...

Digital Reinvention
24/03/2024 News

South Korea's major banks experience 20% decline in branches amid digital shift

KB Kookmin, Shinhan, Hana, and Woori Bank collectively saw a reduction of 709 branches by the end of last year,...