HSBC unveils new wealth centre to enhance client experience

19/06/2024 News

HSBC has unveiled its new Wealth Centre, located on the ground floor of Marina Bay Financial Centre Tower 2 in Singapore. This centre is the first of three that HSBC plans to establish in Singapore by Q1 2025, as part of the bank's broader strategy to scale up its wealth business and serve the growing affluent segment in the region.

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Elevated client experience and meaningful wealth conversations

The new Wealth Centre aims to deliver an enhanced and differentiated client experience, facilitating meaningful conversations about wealth management. The centre focuses on a range of wealth-related topics, including asset building, children's education, family protection, and next-generation planning.

Integration of sustainability, technology, and lifestyle

The centre integrates sustainability, technology, and lifestyle elements to offer a comprehensive experience. It aligns with HSBC's commitment to net-zero ambitions and has received a Green Mark Gold certification from the Building and Construction Authority (BCA). The facility is designed to be fully accessible, featuring wheelchair-accessible countertops, flexible space usage, and automated doors, ensuring it can accommodate all clients, including those with disabilities.

Commitment to Singapore's wealth hub status

"HSBC’s continued investment in physical and digital infrastructure demonstrates our commitment to ensuring every client interaction is meaningful and tailored to their unique needs," said Ashmita Acharya, Head of Wealth and Personal Banking at HSBC Singapore. "The new centre is part of our dedication to providing the best possible environment for wealth management, reinforcing our long-term commitment to Singapore as an international wealth hub."

By increasing its investment fivefold in its physical network and transforming its branches into wealth centres, HSBC is positioning itself to better serve the needs of affluent clients in Singapore. The new Wealth Centre represents a significant step in this direction, combining advanced facilities with a client-centric approach to wealth management.

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