Santalucía Seguros wins December Innovation of the Month Award with AI-driven speech analytics

Santalucía Seguros won the Insurance Innovation of the Month Award for December with its Speech Analytics Sales Pitch project. Congratulations to the entire team. As a result, the project is automatically nominated for the Innovation in Insurance Awards 2026.

The project addresses a core challenge in commercial operations: understanding what truly drives sales performance and what happens in the critical moments before a customer ends a call. With 600 agents handling thousands of interactions daily, traditional quality reviews based on limited manual sampling were inefficient and biased. The solution is an AI-driven platform that analyzes calls at scale, delivering objective insights into both hard and soft commercial skills. It identifies winning behaviors, provides personalized feedback to agents, and equips supervisors with consistent, evidence-based guidance. The ambition is to democratize top-performer best practices across the organization. As a result, the project has reduced quality-analysis time by 95%, accelerated agent ramp-up, and established a fair, scalable, and data-driven commercial culture.

Submit your innovative insurance project by 15 January 2026 (inclusive) for a chance to be selected as the Innovation of the Month for January 2026. The Innovation of the Month Awards is a benefit reserved for institutions that have taken out a Qorus corporate membership.