Santalucía Seguros wins December Innovation of the Month Award with AI-driven speech analytics

Innovation Awards Hub
17/12/2025 News

Santalucía Seguros won the Insurance Innovation of the Month Award for December with its Speech Analytics Sales Pitch project. Congratulations to the entire team. As a result, the project is automatically nominated for the Innovation in Insurance Awards 2026.

The project addresses a core challenge in commercial operations: understanding what truly drives sales performance and what happens in the critical moments before a customer ends a call. With 600 agents handling thousands of interactions daily, traditional quality reviews based on limited manual sampling were inefficient and biased. The solution is an AI-driven platform that analyzes 100% of calls, delivering objective insights into both hard and soft commercial skills. It identifies winning behaviors, provides personalized feedback to agents, and equips supervisors with consistent, evidence-based guidance. The ambition is to democratize top-performer best practices across the organization. As a result, the project has reduced quality-analysis time by 95%, accelerated agent ramp-up, and established a fair, scalable, and data-driven commercial culture.


Submit your innovative insurance project by 15 January 2026 (inclusive) for a chance to be selected as the Innovation of the Month for January 2026. The Innovation of the Month Awards is a benefit reserved for institutions that have taken out a Qorus corporate membership.

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