DenmarkCategory
Most Disruptive Innovation
Innovation presentation
Danske Bank’s MobilePay payments solution has transformed the way Denmark’s citizens transfer money. The solution has been designed to enable users to transfer money to others as easily as sending a text message or giving them cash, making Danske Bank a digital frontrunner in the industry. Thanks to the success of MobilePay, Danske Bank has fulfilled its ambition of bringing MobilePay to the retail and business level. Further development to the solution includes MobilePay Business, MobilePay App Switch and MobilePay Online, which allow customers to use MobilePay in a variety of situations, such as when they want to split a restaurant bill with others, when making a purchase in a physical store or an online shop, and when donating money to charities and non-government organisations.
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