Yuh Qorus Banking Innovation Awards 2023

Background: Yuh is the brainchild of a strategic collaboration between two Swiss banking giants: PostFinance and Swissquote. Although we operate with full autonomy, the backing of these two reputable institutions lends us unparalleled trust and security in the eyes of our users. Our heritage and roots in traditional banking, combined with our forward-thinking innovation approach, have placed us in a unique position in the Swiss banking landscape. Problem Identified: The banking sector in Switzerland, while efficient and trusted, was not fully catering to the evolving needs of the younger, digital-first population. Particularly, those aged 18-35 were in search of a seamless, all-encompassing financial platform that not only provided traditional banking reliability but also modern-day flexibility and efficiency. Our Solution: Yuh steps in as that holistic financial solution, integrating payments, savings, and investments in one dynamic app: Pay: A Mastercard equipped with 13 currencies under a single IBAN, facilitating quick and intuitive currency conversions. Save: Allows for the creation of digital savings plans within moments, eliminating the traditional hurdles of account creation. Invest: A robust and easy-to-navigate platform offering regular, fractional, and crypto investment opportunities. Further enhancing user engagement, we introduced Swissqoin, a crypto token that serves as a reward mechanism, reflecting our dedication to community and user-centricity. In a timeframe of under two years, we integrated essential payment functionalities for the Swiss demographic. This comprehensive suite includes ApplePay, GooglePay, SamsungPay, eBill, Twint, Standing Order, and Scan QR Bill. This integration solidifies our position as a premier banking choice for Swiss residents, providing every tool they'd need to make Yuh their primary bank. Preliminary Results: Yuh's approach and offerings have resonated powerfully with the Swiss demographic. In just 28 months, we've emerged as the leading neo-bank in Switzerland, tripling our customer growth rate compared to our seasoned competitors. These milestones, while significant, are just the beginning of our ambitious journey.