SunTrust SummitView Qorus Banking Innovation Awards 2014
Customer ExperienceKeyword
Savings & Investments, Affluent, Pfm/Bfm
Innovation presentation
SunTrust SummitView is an industry-leading financial planning tool combining the advice-driven, goals-based platform of MoneyGuidePro with the innovative, technology-driven client capabilities of eMoney. With the introduction of SummitView, SunTrust surpassed its competitors’ capabilities with an individualized platform that allows clients to integrate all of their financial information in one place. Once information is aggregated, clients can run various financial scenarios to first see if their goals remain within reach and, if not, to identify steps to ensure the lifestyle they desire. The bank’s ongoing research indicates that people want tools that give them greater control over their finances, including the ability to manage their money when and where they want. Moreover, SunTrust’s research found that clients have, on average, 4.4 financial accounts. By allowing clients to bring all their accounts together, SunTrust is providing a highly desirable function for investors and others who want to simplify complex decisions so they can more effectively manage their assets. SunTrust is the only financial institution that offers a product and service that combines account aggregation and planning stress testing for advisors and clients to use collaboratively. Within six months of the launch, more than 16,000 SunTrust clients and 1,400 SunTrust Private Wealth Management employees began using SummitView, and together SummitView is helping them manage nearly $31 billion in client assets.
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