Submitted by

Mashreq Bank

Premium
04/09/2014 Banking Innovation
Everyday banking in your hands.
Innovation details
Category
Everyday Banking

Innovation presentation

As the digital revolution drives changes in consumer behaviours and expectations, Mashreq is fast becoming the indispensable, everyday bank positioned to fulfil its customers’ financial and non-financial needs. How does it do this? Mashreq MAX 2.0. With the overwhelming success of the Mashreq Max 1.0 launch in 2013, Mashreq launched Max 2.0 in May 2014. Not only is the new Max better than the original, but after listening to what its customers said, Mashreq made the solution available on smartphones as well as tablets.

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