Fraud Controls on ENBD X Qorus-Infosys Finacle Banking Innovation Awards 2024

Emirates NBD has always been at the forefront of protecting its customers from fraud. Over the years, we have run numerous award-winning campaigns to spread awareness among our customers about keeping their data and money secure and prevent them from falling for fraudulent callers and SMSes. Be it the #Don’tTakeTheBait campaign or the #ItWasn’tMe campaign, our campaigns have relayed the message of being vigilant about suspicious callers, websites, and weblinks in a relatable, catchy way.

Recently, we have added smart security warnings on the main mobile journey leveraged by fraudsters to scam customers: Transfer and Pay. Now, on our award-winning mobile app ENBD X, which is used by over 1.4 million customers:

1) Warnings appear twice when a customer attempts to add a new beneficiary, checking with them whether an unverified stranger claiming to be from a government agency or police is asking them to add the beneficiary. If the customer selects yes, then beneficiary addition is not allowed.

2) A few letters from the beneficiary’s name stored in the government database is shown while a new beneficiary is being added, and the customer is asked to enter the full name.

3) Money transfers during an active ongoing call are disallowed, as many fraud cases happen with the fraudster guiding vulnerable customers through transfer and pay journeys on a phone call.