A Mobile-only Approach - Odeabank Mobile Banking Qorus Banking Innovation Awards 2015 - Winner

Mobile is the future of banking, and Odeabank have embraced its full potential faster than its competitors. As the most innovative bank in Turkey with a solid “mobile-only” strategy, Odeabank created a revolutionary Mobile Banking experience. The goal was not only to create the best user experience possible, but also to unify it across all channels and provide native device experiences at the same time. We decided to have a single application in application stores. This decision differentiates us from our competitors because thet mostly prove multiple applications for different purposes which are quite confusing for customers. (https://youtu.be/W3o70CzB58E) We also implemented same user interface, user experience & menu levels to internet banking, ATMs & IVR to complete a digital revolution for mobile-only approach.