About
Mobile-Only Approach is the future
Innovation presentation
Mobile is the future of banking, and Odeabank have embraced its full potential faster than its competitors. As the most innovative bank in Turkey with a solid “mobile-only” strategy, Odeabank created a revolutionary Mobile Banking experience. The goal was not only to create the best user experience possible, but also to unify it across all channels and provide native device experiences at the same time. We decided to have a single application in application stores.
This decision differentiates us from our competitors because thet mostly prove multiple applications for different purposes which are quite confusing for customers. (https://youtu.be/W3o70CzB58E) We also implemented same user interface, user experience & menu levels to internet banking, ATMs & IVR to complete a digital revolution for mobile-only approach.
Uniqueness of the project
A single app that includes many simple life-saving features for financial needs. The application can be used even if the user is not an Odeabank customer. Becoming a customer without going to a branch is also possible via mobile application. For customers, features like relationship video call, touchID one time password generator & main banking transactions are available. Mobile app also covers a unique gamification platform that makes all users to feel they are earning while using Odeabank mobile application.
