Postbank Online and Mobile Banking – The Future of Personal Finance Qorus-Infosys Finacle Banking Innovation Awards 2025
Submitted by
Postbank Bulgaria
Postbank, legally named Eurobank Bulgaria AD is a member of Eurobank Group, and is the fourth biggest bank in Bulgaria in terms of assets, having a considerable client base of individuals, companies and institutions. Postbank is a decisive factor in digital banking innovations and occupies a strategic position in retail...
BulgariaCategory
Business Banking InnovationKeyword
Customer experience, Customer service, AI & Generative AI, Transformation, Digital channels & Omnichannels, Strategy & Business model, Beyond financial services & ecosystems, SME Banking, Payments, Contact center & Chatbots, Pfm/Bfm, Automation, Retail banking
Innovation presentation
Postbank’s new online and mobile banking platform redefines the traditional banking model by transforming the way financial services are delivered, consumed, and evolved. This innovation is not just a digital upgrade, it is a strategic shift toward a modular, scalable, and customer-centric banking ecosystem that positions Postbank as a tech-driven financial partner.
At the heart of this transformation lies a service-oriented architecture built on Angular and native mobile technologies, enabling rapid deployment of new features through feature flags without service disruption. This allows Postbank to continuously evolve its offerings in response to customer needs and market dynamics—an essential capability in today’s fast-paced digital economy.
The platform introduces a hybrid “phygital” model, blending digital convenience with human expertise. Customers can perform complex operations entirely online - such as utility payments to over 800 providers and tax payments to 140+ municipalities - while still benefiting from personalized consultation when needed. This model expands the bank’s reach beyond traditional branches and opens new revenue streams through embedded services and automation.
A key differentiator in Postbank’s business model is the platform’s flexibility and accessibility: all core digital banking services are available to customers without additional fees, ensuring broad access and encouraging digital adoption. The system is designed to support future expansion into value-added services.
Key innovations that support the new business model include: AI-powered digital assistant EVA, which learns and evolves with every interaction, reducing operational load and enhancing customer engagement. Advanced personalization through adaptive themes and segment-based experiences, increasing customer loyalty and satisfaction. Corporate client configurability, allowing businesses to define complex access rules and workflows—turning the platform into a flexible tool for enterprise banking.
In all Postbank branches, documents related to the service are signed entirely digitally and are available for review and download through the bank’s digital channels. This approach not only saves time and resources but also transforms the way we operate- streamlining processes, reducing paper usage, and reinforcing our commitment to environmental responsibility. Integrated document management, enabling customers to access digitally signed documents without visiting a branch. This innovation enables Postbank to operate as a platform bank, offering not only traditional services but also acting as a gateway for future financial and non-financial ecosystems. It supports new monetization models, such as subscription-based services, embedded finance, and data-driven insights.
By aligning technology, operations, and customer experience into a unified digital strategy, Postbank has successfully reimagined its business model to meet the demands of the modern financial landscape.
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