Digital Change Agents of Villages Qorus Banking Innovation Awards 2018 - Winner

Submitted by

DenizBank

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10/09/2018 Banking Innovation
Digital Change Agents of Villages project aims to define the social network of villages with the help of sociology and social anthropology to determine best service/channel/education model including all participants in a village.
Innovation details
Country
Turkey
Category
Social, Sustainable & Responsible Banking
Keyword
Beyond financial services & ecosystems, SME Banking, Agricultural banking and insurance

Innovation presentation

We belive transforming agricultural into a modern, technology based and more profitable business is the most important solution to eliminate social and economical problems in rural areas of Turkey. So, we have released a Digital Platform named “Deniz’den Toprağa” (Agricultural Intelligence App) containing Facebook page, Instagram account, mobile application and web site. Especially mobile application has features to provide optimization of agricultural input usage and reduce costs while boosting the productivity of a land. To increase the effective use of mobile app we have decided to create “Digital Change Agents of Villages” all around the country. We designed an approach method and service model for our “agents” to inform, develop and lead/direct the digital transformation process of agricultural production in rural areas.

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