Banking as a part of Sports Lottery Sales Services for Regional Revitalization Qorus Banking Innovation Awards 2021

As a member of KDDI Group, which is the second largest telco group in Japan, au Jibun Bank keeps contributing to the international goal “SDGs”, and announced the “Jibun Bank Partnership Plan” in December 2019, in order to revitalize Japan regions by promoting cooperation with regional financial institutions. The au Jibun Bank “SDGs Promotion Office” was latterly founded in April 2020, which is engaged in various initiatives such as regional revitalization, prevention of child abuse, dissemination of financial education, and paperless operations. As a mobile-only digital bank possessing 4.3 million deposit accounts (as of March 2021), au Jibun Bank took its first step of the “Jibun Bank Partnership Plan” by releasing “toto Service for Financial Partners - powered by Jibun Bank toto” *1 in August 2020, making use of technologies and knowhow from our 12 years’ digital marketing experiences. As of September 2021, it has been provided to 7 leading regional banks, with deposits between 5 trillion to 12 trillion Japanese Yen respectively (as of March 2021). With this service, customers of regional financial institutions would be able to purchase “Jibun Bank toto” directly using their daily accounts of regional banks, without the need of opening another bank account at au Jibun Bank. By utilizing its platform, digital transformation of regional financial partners will surely proceed faster. Proceeds from the sports lottery “BIG / toto” sales are used for national sports promotion, health maintenance activities for elementary and middle school students, disaster relief programs and regional developments including sports facilities construction which contributes to regional revitalization. Digital services including sports lottery sales of au Jibun Bank are expected to be expanded on nationwide level, to higher number of regional financial institutions down the road. *1: ”Jibun Bank toto” is an au Jibun Bank sports promotion lottery “BIG / toto” sales service released in March 2016, commissioned by the Japan Sport Council. Meanwhile, au Jibun Bank also offered a dedicated smartphone app “Jibun Bank toto App” which is known for its convenience and functionality.