UOB TMRW Qorus Banking Innovation Awards 2022

Staying ahead of the digital transformation curve, UOB adopted an attack-defend strategy to continue to serve and guard our customer base where we are established, while growing our customer franchise in ASEAN that TMRW created. Digital customers migrate to omni-channel as banking needs evolve. TMRW has been attacking in emerging markets to challenge the local incumbents and operate digitally at low cost, breaking limitations of physical branches. It was first launched in Thailand in March 2019 and next in Indonesia (App live in the market by February 2020) where we launched officially in August 2020, just 11 months later. This was followed by the launch of UOB TMRW in Singapore in October 2021 (a further 14 months later). UOB TMRW, aiming to become the world’s most engaging digital bank, targets the Young Professionals, Young Families (YP & YPF) aged 25-39. With the customer intimacy as competitive strategy, it empowers this digital generation with a full suite of banking solutions through a smart and mobile-only app, offering a simple, transparent, and engaging experience. UOB TMRW’s objective is to become our customers’ main account and grow along with our customers by enhancing engagement, which in turn generates more smart transactions resulting into increased savings for our customers. As we emerge through the 3rd year in the Covid-19 pandemic, businesses and customers have adjusted to the new normal of hybrid working. As a result, new trends toward Digital banking and cashless transactions have been accelerated. Our new offerings to customers to further engage them include: Simple Invest, Rewards+ and Hyper-personalisation.