Qorus Banking Innovation Awards 2023

Liability Acquisition and Value Build-up using Graph Analytics

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HDFC Bank

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20/09/2023 Banking Innovation

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Our program has transformed from a traditional cold-calling approach, where Relationship Managers reached out to existing customers for references, to a cutting-edge lead-driven referral system. Today, we precisely identify which customer to be acquired through the most suitable Relationship Managers, ensuring optimal results and efficiency.

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