Liability Acquisition and Value Build-up using Graph Analytics Qorus Banking Innovation Awards 2023

Submitted by

HDFC Bank

Premium

20/09/2023 Banking Innovation

Our program has transformed from a traditional cold-calling approach, where Relationship Managers reached out to existing customers for references, to a cutting-edge lead-driven referral system. Today, we precisely identify which customer to be acquired through the most suitable Relationship Managers, ensuring optimal results and efficiency.

Innovation details

Country
IndiaCategory
Reimagining the Customer ExperienceKeyword
Customer acquisition & loyalty, AI & Generative AI, Data

Innovation presentation

Using Graph Analytics to identify networks in CA Portfolio (supply chain) for: Boosting the acquisition of Current Accounts and enhancing the overall bank deposits. Assisting Relationship Managers (RMs) in increasing the efficacy of their engagement with customers. Graph Analytics helps in identifying optimal vendors of existing HDFC Bank customers for Current Account Acquisition. These vendors are acquired through the most influential customers.

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