Transforming insurance customer acquisition & retention with rewards based advocacy marketing Qorus-NTT DATA Innovation in Insurance Awards 2026

At Buyapowa, we've spent years transforming the way insurance carriers across life, health and general insurance attract and retain policyholders.

Recognising that traditional acquisition methods—particularly paid search and social—had become unsustainably expensive, ethically questionable, and increasingly ineffective, we pioneered a fresh and uniquely innovative approach to referral marketing and rewards payouts for customer acquisition and retention.

Today’s referral marketing is far from traditional ‘word-of-mouth’ methods of the past. At Buyapowa, we've revitalised referrals with cutting-edge technology, advanced data analytics, and strategic execution tailored specifically to the needs of insurance carriers. This modern referral marketing approach has driven extraordinary outcomes, dramatically reduced customer acquisition costs, increased customer lifetime value, and established deeper, more genuine customer relationships for our insurance clients.

And outside of referrals, we also recognize the power of rewards in attracting new customers, with rewards based welcome offers, and rewards based retention campaigns.

All of these campaign types across referrals, partners, affiliates and rewards payouts can be carried out on the Buyapowa platform (see Buyapowa Solutions in the attached Resources Section).

Buyapowa provides all clients with a managed service, as we realized that without access to expert advice and best practices, most referral programs consistently fail to achieve their potential. As you can see in our G2 and Capterra reviews attached in the Resources Section, the quality of our service is often called out by our clients, for example with 4.8 out of 5 for customer support on Capterra.