E-Meet : Integration of a videoconferencing tool in the customer journey at the level of Attijariwafa bank’s mobile app Qorus Banking Innovation Awards 2023

Submitted by

Attijariwafa Bank

Premium

20/09/2023 Banking Innovation

The project consists of integrating a videoconferencing tool at the level of the Attijariwafa bank’s mobile app to strengthen the identification of prospects in the entry in relation process, in accordance with the regulations of Bank Al Maghrib.

Innovation details

Country
MoroccoCategory
Reimagining the Customer ExperienceKeyword
Customer service, Retail banking

Innovation presentation

o Triggering the video call from the Attijariwafa bank’s mobile app without breaking the chain o Implementation of the solution by capitalizing on the Web RTC tool which is a real-time communication solution via web browser that allows users to make videoconference calls by accessing a link generated by the operator (Customer Relationship Center), without the need to download or install an application.

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