Nedbank Chow Town Qorus Banking Innovation Awards 2023
Submitted by
Nedbank
Nedbank is one of the big 5 banks in South Africa (SA) and offers: A wide range of banking services to individuals and businesses A growing insurance, asset management and wealth management offering. Nedbank's primary market is SA, however, we are continuing to expand into the rest of Africa: Outside...
South AfricaCategory
Reimagining the Customer ExperienceKeyword
Virtual reality & Metaverse, Corporate branding, Kids-targeted offerings, Gamification
Innovation presentation
As a part of many digital firsts for an African bank, we wanted to provide an entertaining, educational experience on the Roblox platform, targeted especially at South African youth. The aim was to authentically connect a new generation to our brand and brand purpose, empowering them with positive money messages in a culturally relevant context and in a relevant space where communities of young users spend their time on a daily basis.
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