About
As a part of many digital firsts for an African bank, we wanted to provide an entertaining, educational experience on the Roblox platform, targeted especially at South African youth. The aim was to authentically connect a new generation to our brand and brand purpose, empowering them with positive money messages in a culturally relevant context and in a relevant space where communities of young users spend their time on a daily basis.
Innovation presentation
As a part of many digital firsts for an African bank, we wanted to provide an entertaining, educational experience on the Roblox platform, targeted especially at South African youth. The aim was to authentically connect a new generation to our brand and brand purpose, empowering them with positive money messages in a culturally relevant context and in a relevant space where communities of young users spend their time on a daily basis.
Uniqueness of the project
By partnering with a local impact gaming company, we developed Chow Town – a restaurant “business tycoon” game themed around South African foods, characters and the unique cultural experience of the “braai” (a South African take on barbecue). Built for the Roblox platform, the game immerses children in a fully afro-futuristic street market where they can become their own takeaway bosses or spend time socialising with other young entrepreneurs.
