winbank Mobile Application Qorus Banking Innovation Awards 2023
Submitted by
Piraeus Bank
Piraeus Bank was founded in 1916. Today it represents the leading Bank in Greece with 29% market share in terms of customer loans and deposits. Headquartered in Athens and with approximately 11.400 employees, Piraeus Bank offers a full range of financial products and services to more than 5,4mn customers in...
GreeceCategory
Reimagining the Customer ExperienceKeyword
Customer experience, Transformation, Digital channels & Omnichannels, Automation, Retail banking
Innovation presentation
Innovation at the Core: Piraeus Bank has always been at the forefront of innovation, and our new winbank mobile app is no exception. Packed with cutting-edge features, it offers our customers a truly modern and user-centric banking experience. From advanced security measures to intuitive financial tools, we have left no stone unturned in delivering a banking app that empowers users to take control of their financial future. Revolutionizing UI/UX Design: Our commitment to excellence extends beyond functionality. We've conducted comprehensive market and competitor analysis to inform a complete UI/UX revamp. The result? A visually stunning and intuitive interface that sets new industry standards. Modern design patterns based on a brutalist approach, user-centered principles, and a deep understanding of customer preferences have shaped every element of our app. We've reimagined every interaction to ensure that using the app is not just efficient but delightful. However, this focus on design isn't just about aesthetics; it's about creating an engaging and effortless experience that seamlessly integrates with daily life. Multi-Location Teams for Delivery: The development of this groundbreaking app was made possible by our diverse and talented teams working across multiple locations. Collaboration has been key to our success, and we are proud to say that the new winbank Mobile app is a testament to the power of teamwork and global expertise. Strategic Mobile Re-Architecture to MVVM: One of the core strengths of the new app lies in its architectural foundation. We've strategically re-designed the app using the MVVM (Model-View-ViewModel) pattern, ensuring unparalleled flexibility and scalability. This approach not only guarantees a responsive user experience but also positions us to adapt swiftly to evolving customer needs. Backend Transformation to Microservices and Cloud Migration: Innovation doesn't stop at the interface. We've embarked on an ambitious journey to transform our backend systems from monolithic to microservices, enhancing our agility, scalability, and reliability. Moreover, we've moved our operations to the Cloud, ensuring that Piraeus Bank is equipped to deliver top-notch service with the utmost security and efficiency. An Accessible, Sustainable Mobile Banking Solution: Our mobile app centers on these core values. Our innovative app not only brings banking to your fingertips but also ensures everyone, regardless of their abilities, can effortlessly manage their finances. With an inclusive design and comprehensive accessibility features, we're committed to making financial independence accessible to all. Moreover, we're dedicated to sustainability, offering dark mode that reduces the battery consumption, eco-friendly practices by choosing the appropriate technology frameworks, and impactful initiatives that help protect our planet. In conclusion, the new winbank Mobile app is a testament to our unwavering dedication to providing the best banking experience for our customers. With innovation as our compass, collaboration as our driving force, and a forward-thinking approach to architecture and the Cloud, we are shaping the future of banking.
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