Krungsri The COACH: Revolutionizing Financial Inclusion Through Digital Transformation for Exceptional Customer Empowerment Qorus Reinvention Awards - APAC - Winner

The outbreak of the coronavirus in late 2019 sent shockwaves through every corner of Thai society, plunging individuals and households into a dark abyss of financial distress. The devastating impact rippled far beyond just dwindling assets; it shook the very foundations of financial stability. As household debts soared, the people of Thailand awakened to the urgent need for financial planning and unwavering savings discipline. In response to the crisis, Krungsri, as one of Thailand’s Domestic Systemically Important Banks (D-SIBs), forged a mission of unparalleled significance – to be the unwavering partner guiding Thai individuals toward sound financial planning and able to obtain financial security with readiness to overcome any financial hardship. Through extensive analysis of the Bank’s services, the financial wellness platform was designed to cover all inclusive services related to financial planning, leveraging the leading-edge technology with data-driven customer analytics to seamlessly integrate multiple services across financial planning and advisory journey and deliver simple and user-friendly customer experience.