Sustainability Action Tool Qorus Banking Innovation Awards 2023 - Winner
Submitted by
Commonwealth Bank Australia
Australia’s leading provider of financial services including retail, premium, business and institutional banking, funds management, superannuation, insurance, investment and sharebroking products and services. We are a business with more than 800,000 shareholders and over 52,000 employees. We offer a full range of financial services to help all Australians build and...
AustraliaCategory
Social, Sustainable & Responsible BankingKeyword
Customer experience, SME Banking, ESG & Sustainability
Innovation presentation
While there are many ESG innovations and developments for institutional and large-sized business, there was almost nothing that helped support Australian small businesses. Given this cohort represents 97% of the Aussie business market, this was a huge gap and opportunity for us to make a real difference. This is the story of two very passionate teams determined to help mobilise the CommBank's businesses base into action! The Sustainability Action Tool (SAT), delivered by CommBank’s Business Banking division, identifies practical actions that business can implement to embed sustainability into their operations, drive employee engagement on sustainability, and gain potential cost savings. SAT is an interactive tool which supports the Group’s strategic pillar of ‘Playing a leadership role in Australia’s transition and recovery.’ This Tool was developed as a way to answer the call from our small business customers who desperately want to take action to reduce their environmental impact where possible. Our CommBank research showed that the cost of becoming sustainable (61 per cent), finding sustainable suppliers (30 per cent) and a lack of time and resources (28 per cent) are the top pain points for SMEs seeking to embed sustainability into their business model. We also researched our customers’ attitudes towards sustainability and identified the primary barrier to action was identifying and choosing practical actions that made sense for the size of their business. The Sustainability Action Tool is available to all CommBank customers via NetBank and the CommBank App. It uses a simple upfront questionnaire to identify the ESG focus areas that are most likely to be opportunities for customer action. The Tool streamlines existing guidance available to small business customers into ‘Action Areas’ - Energy, Transport, Waste, Product Design, Suppliers and Wellbeing. Customers are directed to suggested Action Areas based on their questionnaire results. To help address "the cost of transition", the Tool also surfaces offers from business partners, such as Sustainability education opportunities or discounts on sustainability-related business purchases, as well as relevant CommBank products. For example, business that indicate in the questionnaire that they frequently conduct local business travel are directed to the ‘Transport’ action area that provides insight into actions aimed at operating business vehicles more efficiently and preparing to upgrade to electric vehicles. This initiative is a collaborative effort between CommBank Business Banking’s ESG Team and the Everyday Business Banking Teams, combining their skills and knowledge of product and sustainability to develop a tool now available to all CommBank Customers.
Interested in learning more?
Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.