MAPFRE Verti Driver Qorus Innovation in Insurance Awards 2019 - Winner

MAPFRE VERTI has developed an Innovative solution with the objective of launching a customer acquisition challenge to non-client users, using the most cutting-edge technologies, and offering a personalized and transparent customer experience. This socially responsible initiative helps to improve the driving and responsibility at the wheel, thus reducing accidents as part of the group's CSR objective. From the GPS and the sensors of the phone, such as the accelerometer, VERTI DRIVER detects where it is going and how the driver is doing according to the signals or recommendations of the place, if it is accelerating sharply, if there are brakes, if the curves are taken appropriately or if a risk situation is occurring. With all this data, the application establishes a score that determines the driver's profile and if a discount can be accessed. The challenge consisted on rewarding good drivers with 40% discount, those, who overcome with more than 90 points during the pilot. VERTI DRIVER app has been developed in collaboration with MAPFRE corporate provider - Drive Smart – and has been awarded in the II Technology and Innovation Awards 2018 of La Razón, in the Digital Strategy Innovation section in Spain. VERTI’s attribute of "innovation and modernity" has increased by 6% in the last brand tracking of December 2018, allowing us to position and strengthen MAPFRE as the most modern and innovative insurer in front of our competitors, Our reputation as a brand after the pilot have risen 2 positions in the ranking, up to the 6th place.